Celebrities have always had an influence on trends that become popular. Social media has only amplified their role, making it easier than ever for them to share their favourite music, fashion and lifestyle choices with their fans. From simple posts and stories on Instagram, to full get ready with me videos on YouTube and TikTok.
In this article, we look at celebrities’ influence on everyday trends in 2025 and how you can keep in style! Read on to find more.
Y2K and 90s Nostalgia
Y2K and nostalgia for the 1990s decade continues to have an impact on fashion. From men’s varsity jacket to cargo pants, butterfly clips and chunky sneakers, the throwback looks just keep coming.
Supermodels including Kendall Jenner and Bella Hadid have had a role to play on the trend, white pop stars like Dua Liba and Olivia Rodrigo have been known to love makeup like lip gloss and glittery eyeshadow that mimics 2000s pop icons. TikTok has definitely helped bring the revival of Y2K and 90s fashion to life, with content creators making it easy for more people to engage with it.
Sustainable fashion
Sustainable and ethical fashion is also on trend in 2025 as more people want to make better choices about their purchasing habits. Stars like Billie Eilish, Emma Watson and Zendaya have all been big champions of ethical fashion. More people are deciding to opt for eco-conscious clothing brands, upcycling clothes they already own or buying second-hand items off platforms like Vinted and eBay.
Health and wellness
The health and wellness trend looks like it’s going to continue to stick around for a while in 2025 and beyond. Stars like Gwyneth Paltrow, Kourtney Kardashian and Halle Berry have all helped to make it mainstream, promoting infrared saunas, gut-health awareness and healthier more active lifestyles
Quiet luxury
Loud logos have taken a back seat to quiet luxury, which is a trend that places the emphasis on the quality of the clothing over brand .Sofia Richie, Hailey Bieber and Jennifer Lawrence have all been leading the way on this trend, while also embracing ‘clean girl makeup’ styles that seem to have flooded TikTok.
Tech integrated fashion
Technology continues to rise and impact so many of the ways we work, live and play. Of course, it’s no surprise that it has begun to have its influence on the fashion industry, with wearable tech moving beyond the realms of fitness trackers. These days, there are many accessories that contain built-in technology such as smart jewellery like the Oura ring, Augmented Reality glasses, self-heating jackets and so much more. Celebrities like Naomi Campbell and Will.i.am have definitely had an influence on this trend.
Celebrity-owned brands
Celebrity-owned brands are also on the rise, from fashion brands like Kim Kardashian’s SKIMS to makeup brands like Selena Gomez’s Rare Beauty and Rihanna’s Fenty Beauty. Celebrities are able to promote their brands much more easily through their platforms too, getting audiences aware and connected to their products via social channels like Instagram and TikTok.
It’s likely that we’ll see many more of these celebrity–owned brands in the future as more artists, actors, musicians and influence take on entrepreneurial roles.
Gender-fluid fashion
Fashion used to have much more rigid lines along gender, but things are definitely changing. Some of the biggest celebrities out there including Timothee Chalamet, Lil Nas X and Harry Styles have embraced gender neutral fashion, redefining masculinity. Rihanna and Zendaya also love an androgynous look and have influenced more people to break through traditional styles of clothing and experiment with their personal style.
Celebrities will be forever at the forefront of evolving trends whether they just use them and influence people through their videos or paparazzi shots or whether they endorse the brads through paid social posts of advertisement campaigns. From the clothing they inspire, down to the tech we wear, they remain highly influential.
