How to become Instagram famous in the increasingly competitive environment? To answer this question, this article will provide seven tips. All of them are easy to follow and don’t require huge investments. They come in equally handy for those who get started from scratch or have been posting on Instagram for a while.
Specialize in Your Selected Niche
It will be hard to take off if you frequently switch from one topic to another. For instance, you shouldn’t share makeup tutorials on Monday, make gadget reviews on Tuesdays, and deliver chemistry classes on Wednesday. Focus on what you know and love best. Opt for a niche in which you won’t feel bored in a few months.
Deliver Eye-Candy and Catchy Content
High quality content is the key to success on this platform. Invest in a decent camera — a powerful modern smartphone can be enough for a confident start. Learn to create and edit high-resolution photos and videos. Remember the basics of a perfect composition and make sure all the details are clearly visible.
Develop a smart hashtag strategy and add captions. Make sure every word is relevant to your visual content. Use both popular and niche hashtags — but avoid custom ones unless you launch a challenge or a giveaway. Make your captions catchy and intriguing.
Entertain People and Bring Value to Them
To hit the spot on Instagram, it’s crucial to create visual content that is useful and entertaining at the same time. For instance, one can share a smoothie recipe in the format of plain text. You can turn this recipe into a captivating and colorful short video. If you look stylish, cook in a beautiful kitchen, and smile, such a recipe will attract much more attention than text.
To prevent your audience from getting bored, switch between content formats. Make Instagram Stories and Instagram Reels for a change.
Treat It as a Business
Draft a content strategy for yourself and stick to it. On Instagram, posting consistently means uploading fresh photos or videos two to three times per week. It should be enough to consistently improve your organic reach and follower count. Avoid taking long breaks or compromising on quality because that would be a big step back.
Engage with Your Target Audience
The app’s algorithm favors users with a substantial engagement rate. Use CTAs to motivate people to like your posts and comment on them. Ask your followers to suggest content ideas to you and implement them.
React to other creators’ content positively and naturally, without excessive self-promotion. Avoid leaving comments of this type: “Wow, I make similar videos, check my profile!”. Instead, praise talents for their real achievements, such as choosing a perfect angle or using impeccable lighting.
If you have accounts on other social media platforms, use them to boost your visibility on Instagram. This technique is known as cross-posting. As soon as your fresh content goes live on Instagram, share it on your social media. You can do it manually or automate the process.
Brands should encourage clients to take photos and videos with their products. You can do it through giveaways or just casually. Share the most appealing user generated content and tag its creators. People will be pleased that you recognize their creative efforts.
Pursue Collaborations and Partnerships
Monitor what other creators from your niche do. When you detect the type of content that resonates with your followers and drives authentic engagement, think of how to adjust it for yourself.
Create photos and videos together with like-minded bloggers. Choose those whose posts you have liked. A part of their followers will be likely to subscribe to you.
Brand partnerships are the dream of many beginner-level creators. Sponsored posts can bring you a much higher income than any alternative. When getting started, don’t expect to sign contracts with major brands. Work with small or local businesses first — and if you perform well, larger ones will contact you later.
You can become a company’s ambassador to promote its products or services. For instance, a manufacturer of fitness clothes can send T-shirts, shorts, and shoes to you for free. You’ll wear these gifts when creating niche content, such as workout tutorials.
Think About Paid Promotion
It’s possible to evolve into an influencer without large spending. However, if you can afford to pay for your promotion, it will accelerate the process.
The first option is to buy the initial audience. If you look for the cheapest Instagram followers, make sure you choose the right provider. Not all providers are scrupulous, and using bots might lead to bans. Opt for the middle ground of proved reliability and reasonable prices.
The second variant is ads. The trickiest thing is to target them properly at people who can be genuinely interested in you. To succeed, check your performance metrics systematically. You can do it with the help of built-in tools in the app or third-party ones.
So, that’s it! The tips from this article should enable you to draw well-deserved attention. It’s impossible to become Instagram famous overnight — but if you approach this task strategically, you’ll have fair odds of taking off.
